Timed for release this week from the LMA Conference in National Harbor, Maryland, the latest Westcast podcast features a discussion on legal marketing with someone who certainly knows the impact marketing can have on a law firm’s success.
Hubbard One named Deborah Roth Grabein, director of marketing at Andrews Kurth LLP, as its Marketing Professional of the Year in the 2009 Hubbard One Excellence in Legal Marketing Awards.
Roth Grabein has more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technologies, she has built an impressive track record of working with her firm’s attorneys to develop and retain clients.
One of Grabein’s recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm’s network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah Roth Grabein’s leadership, her team, and her partnership with other firm leaders.
Listen to the Westcast podcast with Deborah Roth Grabein.
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Audio | Client development | In Business |
