As we’ve pointed out this week, the theme of the LMA Conference is “Change … Now What?”
We talked with two members of the LMA Conference Committee to get their perspectives on how attendees can maximize their time here and put into practice what they hear and learn.
Jeanne Hammerstrom is co-chair of the conference and the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP. She told us about some of the opportunities for the attendees at LMA, in this video interview:
We also talked with Doug Hoover, a consultant at Hildebrandt, part of Thomson Reuters, who served with Hammerstrom on the 2009 LMA Conference Committee. Hoover said the firms that sent people to the LMA Conference will be better off because of it: