Jayne Navarre knows a lot about social media and its impact on law firms.
As the owner of her own consulting firm, LawGravity, a blogger at the Virtual Marketing Officer and The Legal Watercooler, and a user of Twitter (@jaynenavarre), she lives on the Web, stressing the online aspects of marketing communications to legal professionals.
At the LMA Conference, Navarre presented a session about social computing titled “We’re Connected. Now What?” that discusses social media for lawyers and how it can impact their success, and the success of their clients.
In a video interview for WestBlog, Navarre explores why some law firms tend to have concerns about their lawyers being bloggers and using social networking sites, instead of focusing on how they can use the sites to share their expertise:
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