What are successful firms doing to gain new customers, retain their current clients and leverage more from their business in the current economic climate?
A recent Hubbard One quarterly Pulse of the Industry survey asked law firm marketers these questions. And while the findings acknowledged many challenges ahead for legal marketing professionals, nearly all respondents shared a positive outlook for the future and underscored the importance of technology for continued business development success.
Jeanne Hammerstrom, chief marketing officer at Benesch, Friedlander, Coplan & Arnoff LLP, and the recent co-chair of the Legal Marketing Association annual conference, shared her thoughts in this Westcast podcast on the state of the industry and discussed how she is approaching these challenges today through technology.
“Where firms used to spend millions on events, brochures, trade shows, newsletters and advertising to acquire and develop relationships, many legal marketers are changing their strategic focus,” said Preston McKenzie, vice president and general manager of Hubbard One. “Many of our customers are turning inward and utilizing technology solutions to manage their firms’ existing relationships with customers and prospects, allowing them to do more with fewer staff resources.”
Posted by Gretchen DeSutter in:
Audio | Client development | In Business |
[...] chief marketing officer at Benesch, Friedlander, Coplan & Arnoff LLP is available on the Legal Current blog, or go to iTunes and enter "Westcast" in the search box. About Hubbard One As the [...]