(Courtesy: Delphi Group)
ILTA 09 officially got underway in National Harbor, Maryland, this morning with keynote speaker Tom Koulopoulos, president and founder of Delphi Group. His talk was titled “Innovating more with less” and focused on the impact of new technologies and new ways consumers and business are interacting with technology.
He made several interesting points and observations, capturing the spirit of the generational differences when dealing with things like social networking and the technology that has made it easier for people across the globe to collaborate and interact.
In particular, Koulopoulos noted the importance of promoting the value of any new technology you are contemplating using to support your business. “If you try to sell technology by promoting the risk, you’ll never sell it,” he said. “You need to sell the value.”
But the heart of the keynote from Koulopoulos dealt with his notion that businesses need to move from producing more and more technology in order to create behavior that is more valuable to your customers and your business.
“Innovation is not invention,” he said. “Your task is to create more value, not more stuff. We measure innovation on how quickly we move it from the shelf to the landfill.”
The key, Koulopoulos said, is that “you can’t make value without asking the question ‘Why?’ We’re coming out of the age of more and going into the age of less,” he said. “All you have to do is ask, ‘Why?’”
To that point, he offered five ideas:
-Work 3.0: Ask “Why am I working?”
-Personalization: Ask “Why is it for me?”
-Social networking – Ask “Why are you my friend?”
-Cloud computing – Ask “Why am I paying?” or what am I paying for?
-Process management – Ask “Why are we doing this? Does it create value?”
Koulopoulos closed his talk with some thoughts on how innovation is trending toward more of a team effort, a product, no doubt, of the ease of collaboration using today’s technologies.
Tom Koulopoulos has written eight books (including The Innovation Zone) published in seven languages, focusing on innovation, knowledge work, Web economics and globalization.
He has a blog and is on Twitter at @TKspeaks.
Posted by Kevin Hunt in:
In Business | Industry trends |
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