The Legal Marketing Association (LMA) is holding its annual conference in Denver. Our colleagues at Hubbard One are covering some of the activity on The Hubbard Perspective blog.
In a post titled “Transitioning from Marketing to Business Development,” Jen Bullett recapped a panel discussion about the transition of a law firm marketer’s mindset, from marketing to business development. The panel featured José Cunningham, Chief Marketing & Business Development Officer, Crowell & Moring LLP, and Anne Malloy Tucker, Chief Marketing Officer, Goodwin Procter LLP.
Here are five of the points from the panel that Jen noted:
1. Understand your key partners’ top 5 clients
2. Know your firm’s top 100 clients and prospects
3. Be an agent for cross-selling
4. Focus on initiatives that get lawyers in front of clients
5. Identify and nurture those lawyers with untapped potential
You can read Jen’s full post on The Hubbard Perspective blog.
And for more information on the 2010 LMA Annual Conference, click here.
Posted by Kevin Hunt in:
Client development | In Business |
