Marketers and the politics of the firm

At a time when law firms are likely more focused than ever on client development, attendees at the 2010 Legal Marketing Association (LMA) Annual Conference in Denver are getting insight for their work from some of the best practitioners from around the world.

That work also includes knowing how to work best with the leaders and key people within the walls of the firm.

Jonathan Fitzgarrald, director of marketing at Greenberg Glusker Fields Claman & Machtinger LLP participated in a session titled “Developing Your Communication Skills to Gain Influence and Increase Your Effectiveness in your Role.”

In a post on Hubbard One’s blog titled “Gaining Influence and Increasing Effectiveness as a Legal Marketer,” Chelsie Givan shares a video interview with Fitzgarrald in which he outlines five best practices for marketers in sometimes difficult and political environments in professional services firms, including law firms.

You can watch the video and read Chelsie’s full post on The Hubbard Perspective blog.

And for more information on the 2010 LMA Annual Conference, click here.

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