Business author and speaker Jason Jennings opened the 2010 ILTA Conference this morning in Las Vegas with a keynote speech titled “Five Secrets to Put Strategic Unity on the Fast Track.”
One of the things he addressed concerned how businesses and organizations – including law firms – should forget about having a mission statement for their work and instead focus on a noble purpose.
“The fastest companies in the world, the most productive organizations in the world, the ones that do the best job growing organically, seem all to have a shared noble purpose,” Jennings said. “It’s not a mission. It’s not a vision. They have a shared noble purpose that gives people a pride in being involved in working for the organization.”
In a video interview with Legal Current after his speech, Jennings told us what he heard from several ILTA members, as he took time to talk with them to help him prepare for his presentation:
A longer excerpt of our interview with Jennings is featured in this Legal Current podcast.
Jennings’ latest book is Think BIG – Act Small, which profiles the leadership of the only ten companies in the world to have grown both revenues and profits by double digits every year for ten consecutive years. Earlier this year, he released Hit the Ground Running, A Manual for New Leaders, that profiles and reveals the tactics and strategies of the ten American CEO’s who’ve created the greatest amount of economic value since the year 2000.
His previous books include It’s Not The Big That Eat The Small – It’s The Fast That Eat The Slow and Less is More.
You can learn more about Jason Jennings at http://jennings-solutions.com.
Posted by Kevin Hunt in:
In Practice | Practice trends |
