April 17, 2009

One year later: Thomson Reuters, Legal

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Today we’re marking the anniversary of Thomson’s acquisition of Reuters, and the launch of the Thomson Reuters brand across the company.

In this video, Peter Warwick, president and CEO, Thomson Reuters, Legal and members of his executive team talk about what we’ve achieved in the business in the last year, and what opportunities lie ahead:

April 9, 2009

More marketing insight from the LMA Conference

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We want to point you again to the Hubbard One Blog for some great insight we gathered at last week’s Legal Marketing Association (LMA) Conference through some video interviews:

Jonathan Fitzgarrald, chief marketing officer at Greenberg Glusker, talks about how the tough economic times can be beneficial for legal marketers.

Maureen Leuenberger, senior director, Consulting & Services for Hubbard One, discusses the benefits of the company’s client support services to help firms be more efficient and effective in their marketing efforts.

Adam Severson, director of business development, Dorsey & Whitney LLP, told us how his firm gains greater insight into its relationships with clients and people within the firm.

April 3, 2009

Do what you should have been doing

How do legal marketers take advantage of a down economy? Jim Durham says nothing’s changed. “Do what you should have been doing,” he says. And, if you know the threats to your business, says Durham, you should be finding out what the opportunities are.

We did a video interview with Durham at the LMA Conference. He is the chief marketing and business development officer at McGuire Woods LLP:

April 2, 2009

More videos from LMA posted on Hubbard One blog

You can see more of the videos we shot at the LMA Conference by checking them out through the Hubbard One Blog, or below. Here are three of them:

Jason Parkman, vice president and general manager, Hubbard One, talks about his session at LMA titled “Knowing Your Clients: A New Era of Client Service”.

Preston McKenzie, vice president and general manager, Client Development, Thomson Reuters, discusses his session titled “The Right Information at the Right Time: Tools for Today’s Rainmakers”.

Patrick Fuller, senior business development consultant, Hubbard One, previewed a session he will be a panelist on, on Friday, titled “Mission: Possible 2″.

April 2, 2009

Client development on display at ABA Techshow

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We’ve moved on to the ABA Techshow at the Chicago Hilton. And it’s clear that the client development businesses of Thomson Reuters are showcasing their technology and tools at Techshow.

Preston McKenzie, vice president and general manager of Client Development for Thomson Reuters, explains in this video interview why it’s a good time to learn more about the benefits of these businesses:

April 2, 2009

Social media lessons for legal marketers

Jayne Navarre knows a lot about social media and its impact on law firms.

As the owner of her own consulting firm, LawGravity, a blogger at the Virtual Marketing Officer and The Legal Watercooler, and a user of Twitter (@jaynenavarre), she lives on the Web, stressing the online aspects of marketing communications to legal professionals.

At the LMA Conference, Navarre presented a session about social computing titled “We’re Connected. Now What?” that discusses social media for lawyers and how it can impact their success, and the success of their clients.

In a video interview for WestBlog, Navarre explores why some law firms tend to have concerns about their lawyers being bloggers and using social networking sites, instead of focusing on how they can use the sites to share their expertise:

April 2, 2009

Trends to help legal marketers capture more attention

Jay Berkowitz has built his business in Boca Raton, Florida helping businesses of all kinds navigate the ins and outs of getting attention on the Web. His company is Ten Golden Rules, and he is the author of a book based on that name, The Ten Golden Rules of Online Marketing.

At the LMA Conference this morning, Berkowitz gave a presentation about some of his favorite Web 2.0 tools and tactics, but with a legal industry bent.

We asked him how legal professionals stack up to his clients in other industries:

Berkovitz is on Twitter as @jayberkowitz.

April 2, 2009

Legal marketing is about the ideas

We caught up with Heather Morse Milligan at the LMA Conference. She’s the director of marketing at Barger & Wolen LLP. We asked her to weigh in on the impact of the economy on the work of law firm marketers in this video interview:

Heather Morse Milligan has a blog, The Legal Watercooler. You also can find her on Twitter as @heathermilligan.

April 2, 2009

President of LMA stresses the need for community

Jennifer Manton, chief marketing officer at Loeb & Loeb LLP, also is the current president of the Legal Marketing Association and has been active with the LMA for several years.

In a video interview, Manton stresses the community aspect of the LMA Conference and how the desire to network sets the attendees, and their work within the legal profession, apart:

April 2, 2009

Getting to the “what” of the LMA Conference

As we’ve pointed out this week, the theme of the LMA Conference is “Change … Now What?”

We talked with two members of the LMA Conference Committee to get their perspectives on how attendees can maximize their time here and put into practice what they hear and learn.

Jeanne Hammerstrom is co-chair of the conference and the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP. She told us about some of the opportunities for the attendees at LMA, in this video interview:

We also talked with Doug Hoover, a consultant at Hildebrandt, part of Thomson Reuters, who served with Hammerstrom on the 2009 LMA Conference Committee. Hoover said the firms that sent people to the LMA Conference will be better off because of it:

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