How do legal marketers take advantage of a down economy? Jim Durham says nothing’s changed. “Do what you should have been doing,” he says. And, if you know the threats to your business, says Durham, you should be finding out what the opportunities are.
We did a video interview with Durham at the LMA Conference. He is the chief marketing and business development officer at McGuire Woods LLP:
Posted by admin in:
In Business | Law firm business | Video |
No Comments |
Share
You can see more of the videos we shot at the LMA Conference by checking them out through the Hubbard One Blog, or below. Here are three of them:
Jason Parkman, vice president and general manager, Hubbard One, talks about his session at LMA titled “Knowing Your Clients: A New Era of Client Service”.
Preston McKenzie, vice president and general manager, Client Development, Thomson Reuters, discusses his session titled “The Right Information at the Right Time: Tools for Today’s Rainmakers”.
Patrick Fuller, senior business development consultant, Hubbard One, previewed a session he will be a panelist on, on Friday, titled “Mission: Possible 2″.
Posted by admin in:
Company Current | Events | Video |
No Comments |
Share
We’ve moved on to the ABA Techshow at the Chicago Hilton. And it’s clear that the client development businesses of Thomson Reuters are showcasing their technology and tools at Techshow.
Preston McKenzie, vice president and general manager of Client Development for Thomson Reuters, explains in this video interview why it’s a good time to learn more about the benefits of these businesses:
Posted by admin in:
Company Current | Events | Video |
No Comments |
Share
Jayne Navarre knows a lot about social media and its impact on law firms.
As the owner of her own consulting firm, LawGravity, a blogger at the Virtual Marketing Officer and The Legal Watercooler, and a user of Twitter (@jaynenavarre), she lives on the Web, stressing the online aspects of marketing communications to legal professionals.
At the LMA Conference, Navarre presented a session about social computing titled “We’re Connected. Now What?” that discusses social media for lawyers and how it can impact their success, and the success of their clients.
In a video interview for WestBlog, Navarre explores why some law firms tend to have concerns about their lawyers being bloggers and using social networking sites, instead of focusing on how they can use the sites to share their expertise:
Posted by admin in:
Client development | In Business |
No Comments |
Share
Jay Berkowitz has built his business in Boca Raton, Florida helping businesses of all kinds navigate the ins and outs of getting attention on the Web. His company is Ten Golden Rules, and he is the author of a book based on that name, The Ten Golden Rules of Online Marketing.
At the LMA Conference this morning, Berkowitz gave a presentation about some of his favorite Web 2.0 tools and tactics, but with a legal industry bent.
We asked him how legal professionals stack up to his clients in other industries:
Berkovitz is on Twitter as @jayberkowitz.
Posted by admin in:
Client development | In Business | Video |
No Comments |
Share
We caught up with Heather Morse Milligan at the LMA Conference. She’s the director of marketing at Barger & Wolen LLP. We asked her to weigh in on the impact of the economy on the work of law firm marketers in this video interview:
Heather Morse Milligan has a blog, The Legal Watercooler. You also can find her on Twitter as @heathermilligan.
Posted by admin in:
Client development | In Business | Video |
No Comments |
Share
Jennifer Manton, chief marketing officer at Loeb & Loeb LLP, also is the current president of the Legal Marketing Association and has been active with the LMA for several years.
In a video interview, Manton stresses the community aspect of the LMA Conference and how the desire to network sets the attendees, and their work within the legal profession, apart:
Posted by admin in:
Company Current | Events |
No Comments |
Share
As we’ve pointed out this week, the theme of the LMA Conference is “Change … Now What?”
We talked with two members of the LMA Conference Committee to get their perspectives on how attendees can maximize their time here and put into practice what they hear and learn.
Jeanne Hammerstrom is co-chair of the conference and the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP. She told us about some of the opportunities for the attendees at LMA, in this video interview:
We also talked with Doug Hoover, a consultant at Hildebrandt, part of Thomson Reuters, who served with Hammerstrom on the 2009 LMA Conference Committee. Hoover said the firms that sent people to the LMA Conference will be better off because of it:
Posted by admin in:
Client development | In Business | Video |
No Comments |
Share
Thomson Reuters just rolled out a major expansion of its global Westlaw Business platform, that now included the Securities-UK Centre.
The new center provides lawyers in the United Kingdom (UK) and United States with keen insights on UK disclosure requirements.
It has fully searchable listings from the Financial Services Authority and relevant legislation and guidance. In addition to Securities UK, Westlaw Business features specialized work centers including Restructuring, Securities-U.S and Securities-Canada, M & A, Private Equity and LIVEDGAR.
In the news release announcing the expanded service, Thomson Reuters, Legal CEO Peter Warwick said, “The launch of Westlaw Business as a true global platform for business law professionals all over the world is a cornerstone for our efforts and our commitment to support legal practitioners on a global basis.”
Joe Jaksha, vice president of new product development, describes the global platform in this brief video.
Additional information on Westlaw Business is available on the Westlaw Business Web site.
Posted by admin in:
Company Current | Products |
No Comments |
Share
Timed for release this week from the LMA Conference in National Harbor, Maryland, the latest Westcast podcast features a discussion on legal marketing with someone who certainly knows the impact marketing can have on a law firm’s success.
Hubbard One named Deborah Roth Grabein, director of marketing at Andrews Kurth LLP, as its Marketing Professional of the Year in the 2009 Hubbard One Excellence in Legal Marketing Awards.
Roth Grabein has more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technologies, she has built an impressive track record of working with her firm’s attorneys to develop and retain clients.
One of Grabein’s recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm’s network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah Roth Grabein’s leadership, her team, and her partnership with other firm leaders.
Listen to the Westcast podcast with Deborah Roth Grabein.
Posted by admin in:
Audio | Client development | In Business |
No Comments |
Share
Thomson Reuters, Legal, President & CEO Peter Warwick offered his perspective on the company’s approach to the current economic reality in a panel discussion, “Adapting and Thriving in a Challenging Economy”, at the Minnesota Venture & Finance Conference.
The launch of WestlawNext brings a significant advancement in the way professional legal research is done.
A discussion about online privacy and “The End of Forgetting,” with law professor Jeffrey Rosen.
