Editor’s note: Guest blogger Joseph Raczynski, an Applications Integrator for Thomson Reuters, Legal, also is a technology evangelist who specializes in social media and portal technology. In addition, he has been a consultant in Web and wireless development.
Significant trends are finally emerging in portal usage by the Am Law 100. After years of vacillating about platforms, purpose and its promise many firms have bought into the reality that portal is for real.
Based on legal conferences and consultations with C-level officers over the last several months, the following themes are developing among the largest firms in the country: (more…)
Posted by Joe Raczynski in:
In Business | Industry trends |
Comments (2) |
Editor’s note: Guest blogger Joseph Raczynski, an Applications Integrator for Thomson Reuters, Legal, is also a technology evangelist who specializes in social media and portal technology. He also has been a consultant in web and wireless development.
In the social media sphere within the legal industry there are several gaps which need attention. One chief oversight is the under utilization of the broadcasting ability of Twitter.
In its most simplistic nascent form, Twitter is a megaphone. “Payne & Suffrin, LLP wins medical case!” Or… “Partner Tom Thompson lands Megasaurus, LLC.”
Outlined below we see some firms are using Twitter in this capacity; however others remain silently “tweetless.”
The second more dynamic and critically important aspect of Twitter is the dialogue opened. That is, when people are frustrated or elated typically they tweet about it.
Companies and firms alike who have products or clients should be fully cognizant of these musings. The gesture by a firm in the form of a rapid reply satiates most because then their tweet does not fall into the abyss. Therefore the tweet becomes an actual two way conversation. It is a perfect opportunity for a firm to engage. This is easily accomplished via Twitter Search and the myriad of applications that allow access to aggregated tweets about a firm.
Here are some examples from firms using Twitter:
-Akin Gump Strauss Hauer & Feld (@akin_gump) is tweeting such announcements as wins, partner opinion on the international climate in the Middle East, and recaps of events on the Hill
-Howrey LLP (@HowreyLLP) transmits alerts regarding symposiums it hosts, awards won, and tasks forces created
-King & Spalding (@kslaw) announces new clients, partner discussions, and blogs
Some final thoughts to consider:
-Is your firm seeing Twitter as an open dialogue?
-Does your firm search tweets to see what people are saying so you can respond?
-What resources do you dedicate to answering tweets?
Ultimately a timely response creates tremendous goodwill on behalf of the firm. However it should be noted that the reply should be crafted from a customer facing department who can properly engage in the conversation as opposed to a general firm user with a Twitter account.
Joe Raczynski
Applications Integrator
Thomson Reuters, Legal
Posted by Joe Raczynski in:
Client development | In Business |
Comments (2) |
The U.S. Constitution is one of the most powerful and impactful documents in existence. It literally touches every American’s life, and has since its creation in 1787. Recently, I had the opportunity to view the document first-hand as part of a new exhibit, “We the People: The First Official Printing of the U.S. Constitution,” sponsored [...]
Earlier this week, we released our 2011 Annual Report in an interactive format available online at thomsonreuters.com. Along with information on the company’s financial performance as well as business unit overviews, this year’s annual report contains a variety of dynamic content including interviews with our new business leaders as well as stories of how we [...]
We’ve got a great episode for you this month, kicking off with our “Chaos in the Courts” segment that, believe it or not, is yet another story about the Heart Attack Grill in Las Vegas. Since our March podcast, another person has fallen victim to the establishment’s trademark bypass burger.
Then in our “On the Blawgs” [...]
