Hubbard One has posted results of its Pulse Survey, taken during the ILTA 09 conference, on its blog, The Hubbard Perspective.
Jeff Johnson writes:
We heard from many technology and marketing professionals about firm contact management, identified benefits, approaches and best practices, including how to engage all players in the firm and integrating it into firm workflows. We learned how SharePoint could add value to many facets of the business development process, from data aggregation to simplifying information exchange.
Jeff’s post ends with a video about the survey, from Preston McKenzie, vice president and general manager, Hubbard One.
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Over on the The Hubbard Perspective blog from Hubbard One, you’ll find some insight into the use of SharePoint by attendees at ILTA 09.
Hubbard One has been doing daily surveys of visitors to their booth in the exhibit hall. SharePoint was the topic on Monday.
Our colleague Jeff Johnson writes:
Even though some firms haven’t engaged SharePoint as a solution, there is a higher than ever recognition that they need to have a firm-wide solution. Over three-quarters of the respondents say that their firm recognizes the need for firm-wide information sharing. With few firm resources, an increase in project work and the firm partners asking for a firm-wide solution, IT and marketing professionals are all in agreement that there is a movement towards an all-inclusive solution.
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What are successful firms doing to gain new customers, retain their current clients and leverage more from their business in the current economic climate?
A recent Hubbard One quarterly Pulse of the Industry survey asked law firm marketers these questions. And while the findings acknowledged many challenges ahead for legal marketing professionals, nearly all respondents shared a positive outlook for the future and underscored the importance of technology for continued business development success.
Jeanne Hammerstrom, chief marketing officer at Benesch, Friedlander, Coplan & Arnoff LLP, and the recent co-chair of the Legal Marketing Association annual conference, shared her thoughts in this Westcast podcast on the state of the industry and discussed how she is approaching these challenges today through technology.
“Where firms used to spend millions on events, brochures, trade shows, newsletters and advertising to acquire and develop relationships, many legal marketers are changing their strategic focus,” said Preston McKenzie, vice president and general manager of Hubbard One. “Many of our customers are turning inward and utilizing technology solutions to manage their firms’ existing relationships with customers and prospects, allowing them to do more with fewer staff resources.”
Posted by Gretchen DeSutter in:
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This Thursday, May 21, FindLaw will host a free webinar for law firms to gain new insight on how to market, online.
“Economic Survival: The Basics – Marketing Your Firm Online” will start at 11 a.m. Central. You can register here.
The webinar will cover:
• How consumers are searching for attorneys on the Internet
• An evaluation of the different marketing options available and their return on investment
• How to identify and leverage critical components of a Web site
The presenters are Joseph Klest, a managing partner for his firm in Chicago. And, Susan Richards, a senior client development consultant for FindLaw, also in Chicago.
Source: The FindLaw Strategist blog
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Jayne Navarre knows a lot about social media and its impact on law firms.
As the owner of her own consulting firm, LawGravity, a blogger at the Virtual Marketing Officer and The Legal Watercooler, and a user of Twitter (@jaynenavarre), she lives on the Web, stressing the online aspects of marketing communications to legal professionals.
At the LMA Conference, Navarre presented a session about social computing titled “We’re Connected. Now What?” that discusses social media for lawyers and how it can impact their success, and the success of their clients.
In a video interview for WestBlog, Navarre explores why some law firms tend to have concerns about their lawyers being bloggers and using social networking sites, instead of focusing on how they can use the sites to share their expertise:
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Jay Berkowitz has built his business in Boca Raton, Florida helping businesses of all kinds navigate the ins and outs of getting attention on the Web. His company is Ten Golden Rules, and he is the author of a book based on that name, The Ten Golden Rules of Online Marketing.
At the LMA Conference this morning, Berkowitz gave a presentation about some of his favorite Web 2.0 tools and tactics, but with a legal industry bent.
We asked him how legal professionals stack up to his clients in other industries:
Berkovitz is on Twitter as @jayberkowitz.
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We caught up with Heather Morse Milligan at the LMA Conference. She’s the director of marketing at Barger & Wolen LLP. We asked her to weigh in on the impact of the economy on the work of law firm marketers in this video interview:
Heather Morse Milligan has a blog, The Legal Watercooler. You also can find her on Twitter as @heathermilligan.
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As we’ve pointed out this week, the theme of the LMA Conference is “Change … Now What?”
We talked with two members of the LMA Conference Committee to get their perspectives on how attendees can maximize their time here and put into practice what they hear and learn.
Jeanne Hammerstrom is co-chair of the conference and the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP. She told us about some of the opportunities for the attendees at LMA, in this video interview:
We also talked with Doug Hoover, a consultant at Hildebrandt, part of Thomson Reuters, who served with Hammerstrom on the 2009 LMA Conference Committee. Hoover said the firms that sent people to the LMA Conference will be better off because of it:
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Timed for release this week from the LMA Conference in National Harbor, Maryland, the latest Westcast podcast features a discussion on legal marketing with someone who certainly knows the impact marketing can have on a law firm’s success.
Hubbard One named Deborah Roth Grabein, director of marketing at Andrews Kurth LLP, as its Marketing Professional of the Year in the 2009 Hubbard One Excellence in Legal Marketing Awards.
Roth Grabein has more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technologies, she has built an impressive track record of working with her firm’s attorneys to develop and retain clients.
One of Grabein’s recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm’s network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah Roth Grabein’s leadership, her team, and her partnership with other firm leaders.
Listen to the Westcast podcast with Deborah Roth Grabein.
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What are the “top of mind” concerns of legal technology customers and clients attending LegalTech New York?
We asked Preston McKenzie, vice president, Client Development, Thomson Reuters, to tackle that question in this video interview:
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The U.S. Constitution is one of the most powerful and impactful documents in existence. It literally touches every American’s life, and has since its creation in 1787. Recently, I had the opportunity to view the document first-hand as part of a new exhibit, “We the People: The First Official Printing of the U.S. Constitution,” sponsored [...]
Earlier this week, we released our 2011 Annual Report in an interactive format available online at thomsonreuters.com. Along with information on the company’s financial performance as well as business unit overviews, this year’s annual report contains a variety of dynamic content including interviews with our new business leaders as well as stories of how we [...]
We’ve got a great episode for you this month, kicking off with our “Chaos in the Courts” segment that, believe it or not, is yet another story about the Heart Attack Grill in Las Vegas. Since our March podcast, another person has fallen victim to the establishment’s trademark bypass burger.
Then in our “On the Blawgs” [...]
