At a time when law firms are likely more focused than ever on client development, attendees at the 2010 Legal Marketing Association (LMA) Annual Conference in Denver are getting insight for their work from some of the best practitioners from around the world.
That work also includes knowing how to work best with the leaders and key people within the walls of the firm.
Jonathan Fitzgarrald, director of marketing at Greenberg Glusker Fields Claman & Machtinger LLP participated in a session titled “Developing Your Communication Skills to Gain Influence and Increase Your Effectiveness in your Role.”
In a post on Hubbard One’s blog titled “Gaining Influence and Increasing Effectiveness as a Legal Marketer,” Chelsie Givan shares a video interview with Fitzgarrald in which he outlines five best practices for marketers in sometimes difficult and political environments in professional services firms, including law firms.
You can watch the video and read Chelsie’s full post on The Hubbard Perspective blog.
And for more information on the 2010 LMA Annual Conference, click here.
Posted by Kevin Hunt in:
Client development | In Business |
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Over the past five weeks, Thomson Reuters, Legal hosted free breakfast events in 15 cities across the United States to provide an overview and demonstrations of WestlawNext to hundreds of legal professionals.
With each stop, West’s marketing team covered the events with video interviews capturing reaction to WestlawNext, our new legal research system developed with more powerful search functionality to make legal professionals significantly more efficient in the time they spend researching.
The preview events wrapped up this week, with the last stop in Minneapolis. The video of that event also includes some footage of the WestlawNext team here at the headquarters of Thomson Reuters, Legal, in Eagan, Minnesota:
Our YouTube channel has all the clips from the WestlawNext preview breakfasts, including this week’s two other stops in Boston and Chicago.
You also can find out more about all the preview breakfasts from the last five weeks, and information on free online training opportunities for WestlawNext, on the Westlaw Insider blog.
For more information, go to WestlawNext.com.
Posted by Kevin Hunt in:
Company Current | Products |
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The Legal Marketing Association (LMA) is holding its annual conference in Denver. Our colleagues at Hubbard One are covering some of the activity on The Hubbard Perspective blog.
In a post titled “Transitioning from Marketing to Business Development,” Jen Bullett recapped a panel discussion about the transition of a law firm marketer’s mindset, from marketing to business development. The panel featured José Cunningham, Chief Marketing & Business Development Officer, Crowell & Moring LLP, and Anne Malloy Tucker, Chief Marketing Officer, Goodwin Procter LLP.
Here are five of the points from the panel that Jen noted:
1. Understand your key partners’ top 5 clients
2. Know your firm’s top 100 clients and prospects
3. Be an agent for cross-selling
4. Focus on initiatives that get lawyers in front of clients
5. Identify and nurture those lawyers with untapped potential
You can read Jen’s full post on The Hubbard Perspective blog.
And for more information on the 2010 LMA Annual Conference, click here.
Posted by Kevin Hunt in:
Client development | In Business |
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How do law enforcement officers know what to do when it’s been reported that a child is the victim of a predatory crime? A new partnership between The National Law Center for Children and Families (NLC) and Thomson Reuters’ CLEAR (Consolidated Lead Evaluation and Reporting) services hopes to answer that question.
Created for law enforcement officers and government prosecutors, NLC PROTECTS is a seminar series that features experts on topics such as child pornography and online enticement investigations, human trafficking, the Adam Walsh Child Protection & Safety Act of 2006, and other child sexual exploitation issues.
Training will incorporate Thomson Reuters’ CLEAR service, which provides public record information and analytics geared to the unique needs of law enforcement and government investigators.
“It’s rewarding to know our partnership with the NLC will help keep children safe from Internet predators,” said Steve Rubley, vice president and general manager of Risk, Fraud & Investigations for Thomson Reuters, Legal.
Since June 2006, the National Law Center has trained nearly 1,800 law enforcement professionals and prosecutors on child sexual exploitation case law and investigation procedures in seminars from coast to coast.
Posted by Nicole Hansen in:
Advocacy | Company Current |
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With some prominent examples recently, law firms are finding themselves the targets of disqualification motions filed by former clients.
A post titled “Conflict Disqualification: Anti-Takeover Tactic… or Just a Cigar?’ from Erik Krusch, on Westlaw Business Currents, examines some high-profile disqualification suits.
He outlines the legal issues in cases involving Air Products & Chemicals, Airgas and Cravath; and matters between Dow Chemical and Wachtell, Lipton, Rosen & Katz, and Rohm & Haas, among others.
You can read the full post on Westlaw Business Currents.
Posted by Kevin Hunt in:
In Practice | Practice trends |
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Lawyers and legal professionals who enjoy listening to the podcasts from the Legal Talk Network can now earn continuing legal education (CLE) credit for their time spent with many of the network’s programs.
West LegalEdcenter is collaborating with the Legal Talk Network to offer some of its podcasts for CLE credit, for purchase as on-demand programs on westlegaledcenter.com.
Legal Talk Network’s fifteen legal programs – including its flagship podcast Lawyer2Lawyer with Robert J. Ambrogi and J. Craig Williams – focus on hot topics in the legal industry. Hosts and expert guests discuss issues ranging from U.S. Supreme Court rulings to legal ethics, intellectual property law, entertainment law, labor law and consumer protection law. The programs are produced and published regularly on the network, in iTunes and via RSS for legal professionals globally.
On the new episode of Lawyer2Lawyer, Ambrogi and Williams talked with West LegalEdCenter’s Lee Ann Enquist about the changing landscape of legal education.
“I think many lawyers think of continuing legal education as something they have to do, not something that they always want to do,” Enquist said. “But over the course of the last couple of years what we’ve tried to do – and I think the industry is moving toward this – is to recognize that being educated in your topic is critical to not only gaining clients but keeping clients and providing the best service possible…. So where our content has evolved, we really see ourselves now as a hot topic content provider, where we’re providing cutting-edge programming.”
Listen to the interview with Enquist here, while the full podcast episode is available here.
Posted by Kevin Hunt in:
Education | In Practice |
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Thomson Reuters, Legal, President & CEO Peter Warwick offered his perspective on the company’s approach to the current economic reality in a panel discussion, “Adapting and Thriving in a Challenging Economy”, at the Minnesota Venture & Finance Conference.
The launch of WestlawNext brings a significant advancement in the way professional legal research is done.
Andrew F. Popper, a professor at American University, Washington College of Law, talks about his award-winning novel “Rediscovering Lone Pine.”
Defendants selling mixture… designated as “Roquefort Spread,” without indicating proportion of genuine Roquefort cheese therein, held guilty of unfair competition… Douglas v. Mod-Urn Cheese Packing Co., 290 N.Y.S. 368 (N.Y. Sup. Ct. 1936)
The land or yard adjoining a house, usu. within an enclosure.
Source: Black’s Law Dictionary
Our recap of the Gladwell, Sanders & Craig keynote at LegalTech, with photos http://bit.ly/9x8EDx #ltny 2010-02-04
